OTT Platforms with Highest Revenues Globally & In India

We no longer fight with our siblings over the remote, but battle with our sleep for another episode. TV time is now replaced with Screen Time, and the idea of waiting for a whole week for the next episode is ancient history, because OTT has completely changed the way we consume entertainment, and they’re making serious money doing it. So, get your popcorn and blanket to dive into the OTT platforms with the highest revenues globally and in India because this one’s worth binge-reading.

The Global OTT Boom

OTT (Over the Top) has changed how we consume entertainment content by delivering it directly through the Internet, replacing the old, traditional cable wires. Revenue in the OTT Video market worldwide is projected to reach US$343.82bn in 2025. Revenue is expected to demonstrate an annual growth rate (CAGR 2025-2030) of 6.31%, leading to a projected market volume of US$466.82bn by 2030. Now, what’s fueling this streaming explosion?

Increasing smartphone usage
Cheap internet (especially in countries like India)
Constant supply of fresh, original, on-demand content
And yes, the habits we all picked up during the lockdown era

Image generated with Gemini.

Top OTT Platforms- Globally

Netflix

2024 Revenue- $39 billion
Subscribers- over 301.6 million
Why is it winning? Netflix has become a global phenomenon, with hits like Stranger Things, The Crown, and Squid Game, and it sets the gold standard for original content. It is available in over 190 countries and leads with its smart recommendation, diverse library, and massive $17+ billion content investment.

Amazon Prime Video

2023 Revenue- $14.6 billion (industry estimate)
Subscribers- over 200 million
Unique Edge- Amazon Prime Video grows steadily, powered by its shopping bundle, global originals like Reacher, and a strong regional library that appeals to diverse audiences.

Disney+

2024 Revenue- $10.4 billion
Subscribers- 126 million
Highlights- Disney+ outshines with iconic franchises like Marvel, Star Wars, and Pixar. In India, Hotstar brings in massive viewership with live cricket and local content, making Disney a global and regional powerhouse.

HBO Max / Max

2024 Revenue- $7.7 billion (consolidated)
Subscribers- 122.3 million
Strength- HBO stands out with award-winning series like The Game of Thrones, Succession, and The Last of Us, with a massive Warner Bros. film library for premium streaming.

Apple TV+

2024 Revenue- analysts estimate $1 billion loss
Subscribers- 45 million
Why is it special? With limited but award-winning content like Severance and Ted Lasso, Apple TV+ focuses on high production value and seamless integration within Apple devices.

Top OTT Platforms- In India

Disney+Hotstar

2024 Revenue- over ₹2,750 crores (till Q3 before merger)
Subscribers- over 35.5 million
Why leading? Hotstar built its empire on live sports, especially the IPL, making it a go-to in Indian homes. Despite losing some rights to JioCinema, it still draws big crowds with family dramas, Disney hits, and a solid mix of international and Hindi content.

Jio Cinema

2024 Revenue- ₹8,835 crores (includes three quarters & last quarter after merger)
Subscribers- 16 million
Why is it winning? JioCinema is shaking up the OTT space in India. Backed by Reliance, it streamed IPL 2024 for free, the reason behind its massive revenue in 2024 and grabbed exclusive HBO content. It’s bold, fast-growing, and redefining how India streams.

Netflix India

2024 Revenue- ₹2,900 crores (approx.)
Subscribers- around 12 million
Why It Stands Out- With originals like Delhi Crime and access to global blockbusters, Netflix India continues to lead in premium OTT content, despite being on the higher end of the pricing scale.

Amazon Prime Video India

2024 Revenue- ₹1,200 crores (industry estimate)
Subscribers- 20 million (est.)
Strength- Amazon Prime Video in India offers diverse content in Hindi, Tamil, Telugu, and more. With popular originals and bundled shopping benefits, it delivers strong value and reach.

ZEE5 & SonyLIV

2024 Combined Revenue- over ₹2,105 crores (est.)
Subscribers- around 15-20 million subscribers
What do they offer? ZEE5 offers strong regional content; SonyLIV adds live sports and hits like Scam 1992. A merger could expand reach and revenues for both.

How OTT Platforms Make Money?

SVOD (Subscription Video on Demand): Viewers pay monthly/yearly to purchase subscriptions to access the content. This brings in good revenue to these platforms, and with this, Netflix is the king.

AVOD (Ad-Supported Video on Demand): Here, content is free, no need to pay anything, but it comes with ads. YouTube, MX Player, and JioCinema use this a lot.

Hybrid/Freemium Models: Platforms like Hotstar offer a mix of both models. Free content with ads and paid content without them.

India is more inclined towards AVOD because of price sensitivity, while SVOD dominates globally thanks to high-paying subscribers.

Also Check: Why Banks Have Zero Promoter Holdings?

Final Cut

Today, OTT platforms are not just revolutionising how we watch, but how the content is fed to us, how it is made, marketed and monetised.

Netflix is the global giant ruling the OTT world, but the joint venture of JioCinema and Disney+Hotstar, JioHostar, is going to be the game changer. The race isn’t just about who has the best content—it’s about who understands their audience, adapts fast, and builds the best binge-worthy experience.

So next time you're curled up binge-watching your favourite show, just remember: you’re not just killing time, you’re fueling a billion-dollar industry.

About the Author

Jagriti Soni

I am a writer who is curious to learn and explore new things and share the same with my readers. I craft content that’s easy to understand, with a dash of wit to keep things light and relatable.

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